Palangka Raya City's MSME’s expanded welfare through the use of internet marketing

Abstract

The present scholarly article examines various approaches to leveraging digital marketing techniques to enhance the well-being of Micro, Small, and Medium Enterprises (MSMEs) in Palangka Raya City. It employs qualitative methodologies by conducting interviews with micro, small, and medium enterprises (MSMEs) adopting digital marketing strategies. The results indicate that the utilization of digital marketing strategies, encompassing social media platforms, websites, and mobile applications, substantially enhances the visibility, market reach, and sales performance of micro, small, and medium enterprises (MSMEs). This study examines the elements that support and hinder the implementation of digital marketing strategies. The findings of this study have significant significance for micro, small, and medium enterprises (MSMEs) and municipal governments, offering practical advice on enhancing economic development by leveraging digital marketing strategies.